Since its foundation, the company has accumulated a profound cultural heritage, established the core values of "respect for others, honesty and trustworthiness, and excellence", and created the cultural atmosphere of "being honest, doing down-to-earth things, establishing high moral character, and creating Yingchang brand". Facing the new situation, new tasks, new opportunities and new challenges, Yingchang people "manage the enterprise with culture and develop the enterprise with culture" to win in the fierce market competition and achieve the leapfrog development of the enterprise.